BVU Director of Alumni Engagement

BVU Director of Alumni Engagement

SUMMARY OF JOB SCOPE; RESPONSIBILITIES
The Director of Alumni Engagement will support the work of University Advancement by
providing strategic oversight of a comprehensive alumni relations engagement and outreach
program for the University’s more than 27,000 alumni. This position serves as a staff liaison,
with the Assoc. VP, to the Buena Vista University National Alumni Association’s Board of
Directors and oversees the work of an Assistant Director/Office Manager.
The Director will also serve to develop, cultivate, and steward alumni relationships through
volunteerism, strategic communications, and alumni experiences, in collaboration with various
University departments such as academics, admissions, athletics, and career services. They will
also work closely with the annual fund to promote philanthropic support and be an active player
in identifying significant gift potential within the alumni population. This individual
must have a keen interest in and appreciation for the vision and mission of Buena Vista
University.

ESSENTIAL JOB FUNCTIONS (provide Key Responsibilities and % time)
1. Alumni Relations (70 percent)
 Plans and implements a strategic program of communications to advance
alumni program objectives through a multichannel approach, including
electronic and print media, special events, and the alumni website, while
assuring appropriate messaging, style, quality, content and presentation. BVU’s
marketing and communications staff will also work with the Director regarding
messaging/social messaging communications with alumni.
 Provides vision, guidance, and support to the National Alumni Association
Board of Directors.
 Provides input and content for BVU’s magazine, Beyond the Arch.
 Plans and executes a series of annual alumni engagement events; these events
should be fully developed in advance of each semester so that each can be
properly promoted and executed. Annual events include: Alumni receptions in
major alumni cities (some coordinated with BVU athletics events),
Distinguished Alumni Awards event, Buenafication Day events in (10) cities
with local alumni, Homecoming, Family Weekend, Welcome Weekend, the
 Develops partnerships with staff, faculty, and various academic areas of the
University to further engage alumni.
 Recruits regional and reunion volunteers to build intentional alumni
engagement opportunities through volunteer and staff-led engagement
experiences.
 Develops and implements efforts to raise the profile and visibility of all of the
University graduates.

2. Development & Philanthropic Engagement (20 percent)
 Creates and sustains a working partnership with colleagues in annual giving to
allow for the appropriate level of coordination and collaboration in efforts to
increase alumni giving participation. Current alumni giving rate is 3.5% from
FY 2021-22; goal is to increase to 15% over the next five years.
 Cultivates, develops, and stewards relationships with alumni who support the
University through volunteerism/measurable engagement and financial support.
 Manages a portfolio of annual fund prospects, including the identification,
qualification, cultivation, and solicitation of these individuals.

3. Other (10 percent)
 Oversees the work of the Assistant Director/Office Manager.
 Creates and sustains working partnerships with colleagues, both within and
outside of the University, representing and advancing alumni as a primary
constituent segment.
 Educates internal partners and stakeholders on the mission, vision, and plans for
the alumni engagement program.
 Supports ongoing market research efforts directed toward the University’s
alumni.
 Sustains current best practices in alumni programs overall and in the use of
technology specifically for alumni engagement.
 Performs other duties as assigned by the Vice President and Associate Vice
President of University Advancement.
 Records/reports alumni engagement/visits/meetings with alumni in the
Blackbaud system.
 Plans and manages the alumni engagement annual budget.

JOB QUALIFICATIONS

Necessary Education or Work Experience:

 Bachelor’s degree required; advanced degree preferred.
 Minimum of three years’ experience in communications, marketing,
fundraising, and/or external relations, preferably within the context of a higher
education institution or non-profit organization. Other experience deemed
equivalent and relevant by the Vice President/Associate Vice President of
University Advancement.
Required Knowledge, Skills, and Abilities:

 Career history of commitment to the highest professional and ethical
standards including confidentiality.
 Proven ability to handle multiple tasks simultaneously while giving
appropriate attention to detail.
 Proven ability to interact with varied constituencies in a collegial and
professional manner.
 Proven ability to work independently as well as with staff and volunteers.
 Attendance and punctuality are essential functions of the position. Regular
attendance is an essential job function to ensure teamwork and face-to-face
interaction with faculty, staff, students, and alumni and friends of the
University.
 Demonstrates multicultural competence – the awareness, knowledge, and
skills needed to work with others who are culturally different from self in
meaningful, relevant, and productive ways. The incumbent is expected to
support the Mission of the University through their work with faculty, staff,
students, and alumni and friends of the university.

Specialized Technology Skills:

 Familiarity with social networking as a conduit for constituent engagement.
 Facility and proficiency with computer and development software (Raiser’s
Edge NXT) preferred.
Other Qualifications/Requirements:

 Requires travel, including working evenings and occasional weekends.
 Excellent organizational skills; ability to work with confidential information.
 Ability to take advice and guidance in a positive and productive manner.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of
those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the
essential functions.
While performing the duties of this job, the employee is
 regularly required to sit;
 frequently required to use keying skills, visual requirements associated with keying
data, often detailed and numeric;
 the ability to interpret and respond to printed documentation;
 the ability to communicate effectively on the telephone;
 the noise level in the work environment is normal for office conversation

ACCOUNTABILITY
 Will prepare a list of performance expectations in consultation with the Vice
President/Associate Vice President of University Advancement.
 Ongoing performance will be measured by review and feedback based upon observation
by the Vice President/Associate Vice President of University Advancement. Such
review will include the accuracy and timeliness of task and project completion.
 Communication of the University’s vision, objectives, and mission as observed and
reviewed by the Vice President/Associate Vice President of University Advancement.
 The Vice President/Associate Vice President of University Advancement will review
overall performance against stated performance expectations at least annually.

To apply send a resume to CantyJ@bvu.edu or visit their website at bvu.edu.

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